Volvo Virtual Showroom

Revolutionising Electric Car Marketing with a Virtual Showroom

Volvo has always been synonymous with innovation. With the electric vehicle revolution in full swing, they were presented with a unique challenge: how to showcase new electric models not yet available for the general public, while ensuring these cutting-edge vehicles were effectively marketed. Volvo needed a solution that was just as innovative as their cars.

To address this, we created an immersive, interactive virtual showroom designed exclusively for two trailblazing models from Volvo's all-electric range. But this wasn't just a digital showcase; it was an experience. Prospective buyers could delve into each model, configuring the vehicles in detail based on all available specifications. The showroom wasn't just about exploration; it was integrated with tangible actions. Calls-to-action were strategically placed, guiding users seamlessly from admiration to acquisition, with direct links leading to Volvo's sales portal.

The outcome? A marked spike in UK sales, especially the Volvo C40. This uptick wasn't mere coincidence; it was a testament to the power of the virtual showroom in influencing buyer decisions. Volvo recognised the pivotal role of this digital space, prompting discussions about expanding the virtual fleet in the near future.

However, it wasn't just sales metrics that celebrated the success of our initiative. Our innovative approach to digital marketing was acknowledged and celebrated, clinching both the Harrogate Business Award for Digital Innovation and the Stray Ferret Digital Innovation Award. The virtual showroom wasn't just a win for Volvo; it set a new standard for digital vehicle marketing.